Felix & Sơn's Fish Smokery
Vietnamese seafood meets traditional German smoking craftsmanship — shaped into a premium identity with international ambition.
Two cultures. One shared passion for exceptional food.
Felix & Son's Fish Smokery was founded by two entrepreneurs—one Vietnamese and one German—who shared a common vision: to introduce premium seafood from Vietnam to the world through the heritage of traditional German smoking techniques.
Knock Knock partnered with the founders to create the brand from the ground up, developing its identity, visual language, and creative direction into a brand that reflects authenticity, craftsmanship, and international ambition.
Rather than positioning the business as simply another smoked seafood producer, the goal was to build a brand that celebrates the meeting point of two cultures and one shared passion for exceptional food.
Recognized across international design showcases.
Explore independent editorial coverage of the Felix & Sơn's Fish Smokery identity and packaging project.
Identity, visual language and packaging brought together as one brand world.
Original project imagery from the Knock Knock portfolio.
